Hi, I'm tiff wu.

Recent graduate of the School of the Art Institute of Chicago (SAIC) with a Bachelor of Fine Arts degree with an emphasis in Visual Communications. Currently still based in Chicago, part-timing and freelancing production, publishing, and branding jobs. 

Design for me is all about communication, and interaction with the audience. How the audience receives the information presented is the basis of this industry. It's our job as Graphic Designers, to come up with the most innovative, powerful, and functional way to talk to the audience, through color, typography, and balance. I strive for simplicity, "less is more" is definitely something that I try to embrace with all my designs. I enjoy using primary and neutral colors, and basic geometric shapes. I believe that that is design in its purest forms.